The Lion logo of Indian Prime Minister Narendra Modi’s ‘Make In India’ campaign was created by a US-based advertising giant, it was revealed today.
The Times of India reports that the revelation was made by the country’s commerce and industry ministry following a Right to Information request made by “social activist” Chandra Shekhar Gaur.
The company responsible for the logo is the Indian arm of Portland, Oregon-based Weiden+Kennedy one of the world’s biggest ad agencies whose previous campaigns include those for companies like Nike, Coca-Cola, Facebook, Honda and Old Spice cologne.
The ‘Make In India’ campaign is one of Prime Minister’s key projects and aims to encourage local Indian businesses as well as international corporate to invest in the country’s manufacturing sector.
According to commerce and industry minister, the design process for the logo was not put up for public tender although tenders were invited for the appointment of a creative agency.
The Indian government is thought to have paid Weiden+Kennedy India £1.1 million over a 3-year period to conceptualize and create the logo as well as to handle advertising and promotions for the company.