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‘PureJewels’ seeks designers for 2011 Platinum Heritage Collection

For a second year running, luxury retailer PureJewels is seeking six talented designers to collaborate on an exciting project to create inspirational pieces of platinum jewellery based on its cultural heritage.

The collection will be launched at cocktail and VIP events during London Jewellery Week, which will take place from 6 – 12 June 2011.

Jayant Raniga, Brand Manager of PureJewels, said, “This is an excellent opportunity for a designer to work with an established company, presenting a fantastic platform to be inspirational, creative and to push the boundaries of design.”

The six Platinum Heritage Collection designers for 2010 were Katie Rowland, Anna Loucah, Cindy Dennis Mangan, Kate Thorley, Zoe Youngman and Paul Draper who are now working in partnership on diffusion lines to be launched in 2011.

Applications are now open to designers to create the PureJewels’ Platinum Heritage Collection for 2011.

Designers interested in collaborating with PureJewels should send their expression of interest with CV to: jayant@purejewels.com by 20 January 2011.

The six selected designers will work closely with the team at PureJewels to develop the pieces, and will work on diffusion lines after London Jewellery Week 2011.

– Reports

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