The BBC has bowed to public pressure and announced it will not shut down the Asian Network.
The BBC announced plans to scrap the station along with 6 Music last year as part of its cost cutting drive. However, the Network saw a sharp rise in the number of listeners immediately after the Corporation’s announcement as the South Asian community led by leading media personalities such as Meera Syal and Shilpa Shetty rallied behind the station. Since then it has averaged more than 475,000 listeners a week.
Despite the figures, the BBC has warned the Network is not out of danger yet and must do more to secure its long term future, in particularly given that the station costs 8.5p per listener hour to run; the highest of any BBC national station.
– UKAsian Staff