Salman Khan has unveiled trailer of his hugely anticipated new film Dabbang 2.
The trailer was shared among the millions of followers on the star’s Facebook page as a means of ‘catering to the new generation of film fans who follow movie news over social media.
Salman, whose Facebook profile has got 6.8 million likes, says he will also use traditional medium to promote his movies.
“There is a new generation following movie news on new media, so we launched the campaign on Facebook. We will continue to use traditional media. It’s not about one replacing the other. It’s one alongside the other,” Salman said in a statement.
Directed by Arbaaz Khan, Dabangg 2 is a sequel to 2010 blockbuster Dabangg and also stars Sonakshi Sinha and Deepak Dobriyal.
It will hit theatres on 21 December.