Yash Raj Films’ ‘Dhoom 3’ will be the first Bollywood film to release in the Imax format.
The buddy cop drama is produced by YRF creative head – and eldest son of Patriarch Yash Chopra – and directed by Vijay s9kna Acharya whose only previous credit is ‘Tashan’.
“IMAX has always symbolised high quality film entertainment and experience and this vision of the company works very well with the ethos of YRF, which has been synonymous with Indian film entertainment over the last four decade,” YRF head honcho Yash Chopra said in a statement.
“We are indeed happy to announce our association with IMAX for the additional release of Dhoom 3in this exciting format next year. Added to the anticipated thrill that the film promises, this experience will give it an all new edge of the seat dimension altogether,” he added.
Dhoom:3 is currently shooting and is set for a 2013 release.
The film will be digitally remastered in the Imax format with proprietary IMAX DMR® (Digital Re-mastering) technology.
Imax Corporation currently has 14 Imax theatres open in India; the film be released across all Indian locations as well as selected theatres across the world.
– Poonam Joshi