One of the world’s biggest consumer electronics giants is bringing Shakespeare to the generation blighted by short attention spans and video gaming.
Samsung, in partnership with the venerable Royal Shakespeare Company (RSC), have released a ground-breaking new android app hoping to inspire students into exploring Shakespeare, both in the classroom and beyond.
In one of the first tests for the new app, Samsung brought together the unique pairing of British Asian actress Meera Syal, the star of innumerable Shakespearean dramas (of both varieties) with Professor Green, one of Britain’s biggest rap artists to perform the Bard at a school in northwest London.
This is what happened:
The new app is part of a wider effort by Samsung to “support the people, places and things that make Britain great”, according to the company.
The RE:Shakespeare programme is built on the premise that Shakespeare wrote plays to be performed, not read in a classroom.
The best way to experience his work – and keep young people interested and engaged – is through performance.
The app is developed around three interactive sessions – Play, Practice and Perform – each reflecting different stages of learning and and each bringing together a unique mix of popular culture and the performing arts.
Hosted by RSC ambassador David Tennant and combining the talents of a range of specialists from rappers and spoken word poets to actors and voice coaches, RE:Shakespeare introduces young people to Shakespeare’s work using the same language and gaming mechanics they love in their favourite apps.