India’s venerable Yash Raj Films studio – world renowned for its’ melodramatic Bollywood epics with handsome heroes in eternal pursuit of eternally subjugated women – has thrown its’ not-inconsiderable weight behind a new web-based series promoting gender equality.
The series – titled ‘Man’s World’ – is part of the wider Global Goals Campaign, a high-profile international campaign backed by world leaders as well as celebrities, philanthropists and campaigners, with the aim of fighting poverty, inequality and climate change.
‘Man’s World’ is produced by Y-Films, YRF’s youth films division and is made in collaboration with ‘Project Everyone’, a campaign group set up by British filmmaker Richard Curtis to spread the message of the Global Goals.
And how do you get a message like gender equality to India’s mammoth youth populace? Well, by populating your film with some of the hottest talent in Bollywood and beyond and making the story funny.
‘Man’s World’ features an array of impressive talent – including actors Parineeti Chopra, Kalki Koechlin, Richa Chadha, Rhea Chakraborty, and Shweta Tripathi as well as the likes of blogger Miss Malini, filmmaker Soni Razdan, film critic Anupama Chopra and a host of others.
For the series, producers have turned the concept of inequality on its head.
The central character of Kiran – played by Gaurav Pandey – is convinced that it is not women but men who are subjugated in India.
Cue, it appears, plenty of laughs and an important message on the realities on the ground.
The first episode airs 29th September on Y-Films’ YouTube channel with the remaining episodes following on 1st, 6th and 8th October.