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#HarkBack: With West End Premiere ‘Bin Roye’ leads way for Lollywood’s revival

It’s been described as the most ambitious film to come out of Pakistan so it was appropriate that the stars of ‘Bin Roye’ descended en masse on London for the film’s world premier.

London’s glamorous Mayfair Hotel was the setting for what was the first every West End premier for a Pakistani production. 

There has been a concerted effort in recent years to bring back the glory days of Pakistani cinema and ‘Bin Roye’ is arguably one of the most successful attempts at doing just that.

The stunning Mahira Khan

The film harks back to Lollywood’s 1970’s romantic heyday and is inspired by novelist Farhat Ishtiaq’s work.

It tells the story of Saba – played by the stunning Mahira Khan – whose world is thrown into turmoil when her lifelong love and best friend Irtiza (Humayun Saeed) falls for the charms of her sister Saman (Armeena Rana Khan).

Adding to Saba’s heartache is a family bereavement which upends the household. 

Aside from Khan, the film stars a host of other stars from Pakistan’s hugely popular TV industry.

Bin Roye is being talked up as a pivotal moment in Lahore’s once world-famous film industry and the turn-out at London’s Mayfair was testament to the importance of the film.

Joining Khan and Saeed on the Red Carpet were the likes of actress Sofia Hayat and Desi Rascal Yasmin Karimi.

“It’s great to see the world support the Pakistani film industry.  Bin Roye is a very ambitious project because it’s the first romantic genre film coming out of Pakistan since the 70’s”, Mahira Khan commented. 

“I think as an industry we are evolving and our fan base is growing worldwide”.

“Bollywood is obviously having its day, and now Pakistan is here, I think it sends out a message to everybody that we’re human beings, don’t classify us as Pakistani”, Hayat said. 

‘Bin Roye’ is in UK cinemas this Eid.

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