The Home Office ‘Go Home or Face Arrest’ billboard van campaign targeting illegal immigrants has come under fire from many a quarter and now a French graphic designer has joined the chorus of condemnation.
Fabien Delage slammed the Home Office on Friday for using a font designed by him for the extremely “unpopular” campaign.
Mr Delage said he found out that the billboards were using his ‘Plane Crash’ typeface after a British designer noticed the font on one of the vans in East London.
The font is available for download for personal use but requires a license and approval from Mr Delage if it is used for commercial purposes.
The controversial billboards were transported around six London boroughs in July in a Government effort to urge illegal immigrants to “go home” or face arrest and deportation.
Labour MP Diane Abbott told The Guardian at the time: “It is not so much dog-whistle politics as an entire brass band. It is akin to scrawling ‘Paki go home’ on the side of buildings.
Even Nigel Farage, leader of the UK Independence Party, said the campaign was “nasty” and “unpleasant”.
The Advertising Standards Authority (ASA) launched an investigation into the campaign last month after receiving 60 complaints that the ads were “reminiscent of slogans used by racist groups to attack immigrants in the past”.
Mr Delage told Design Week: “I found out that the Home Office was using my font thanks to a British graphic designer who told me he recognised the typeface printed two-feet high on vans.
“My partners and customers now suspect I might have been involved in this campaign which, let me tell you, has been quite unpopular abroad.
A Home Office spokesman told The Independent: “We are seeking to contact the copyright owner in relation to the use of the font. It would not be appropriate to comment further at this stage.”