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International Asian Fashion Awards returns to honour ethnic fashion

Europe’s biggest Asian fashion awards returns to London this November, promising an even wider array of vivid creations from some of the most talented Asian fashion designers currently plying their trade.

The 3rd annual International Asian Fashion awards will be held Saturday November 10 at the appropriately plush Hilton Park Lane hotel where winners of several designing and fashion commerce awards will be unveiled.

The Awards aim to provide a platform for the booming ethnic fashion industry which has seen remarkable growth in recent years as Asian fashion moves beyond the Diaspora and is embraced by mainstream Britain.

Del Ghosal, co-founder of the IAFA said: “With mainstream global fashion brands such as Jean Paul Gaultier’s Spring/Summer 2013 Sikh turban inspired collection and Chanel with their pre-fall 2012 collection, looking directly to India and South Asian heritage, the eye is on the scene. We’re proud to present and highlight the immense talent and innovation that is being borne out of collaboration, commitment and sheer innovation and all celebrated in Britain”.

2012 will also see the introduction of the ‘IAFA Alumni’ initiative, bringing together past winners as well as notable figures from the industry to connect, share ideas and further the industry’s ambitions.

Neeru B, co founder of the IAFA’s added: “We are excited to announce our new initiative, The IAFA Alumni. We strongly believe the alumni will create a benchmark for the industry creating a pathway between generations that can pass on knowledge of the craft, business and creativity, encouraging the entrepreneurial spirit.”

Talent will be judged by a veritable who’s who of a judging panel, which this year includes make-up queen Lubna Rafiq, Hassan Sheheryar Yasin from Harper’s Bazaar and India’s most renowned and respected couture designer Manish Malhotra.

For more information and nominations, visit www.iafawards.com

– Poonam Joshi



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