International audiences are in for a treat after actor Abhay Deol announced that his latest film ‘One By Two’ will be made available in its entirety on Facebook.
The 37-year-old actor, who has also co-produced the film, has had a tough time promoting the film in the run up to its 31st January release date especially owing to a dispute over the film’s soundtrack with recording giant T-Series.
Audiences in India however, will not be able to access the film on Facebook to “protect the interests of distributors and theatres”, a producer said.
The event will mark the first time a Bollywood film – or any film from any other part of the world – will be made available by the producers on the social media network.
It’s a bold move that will not only counter any attempts to pirate the film but also due the fact that, in the age of the 100-crore, 200-crore and 300-crore blockbusters, international distributors are reluctant to back smaller films such as ‘One By Two’.
Ajit Andhare, COO of producer Viacom 18 Motion Pictures told the Hindustan Times: “Cinema consumers outside India can enjoy the film on its release day. This is also a bold step to counter piracy by giving the discerning consumer a clear legal choice.”
Written and directed by the talented Devika Bhagat (‘Bachna Ae Haseeno’, ‘Ladies vs Ricky Bahl’, ‘Jab Tak Hain Jaan’), the film stars Deol and his real-life lady love, British-born actress Preeti Desai.
The romantic comedy has already created plenty of buzz in India, with one reviewer describing it as an “authentic” exploration of a “thoroughly modern” romance.
‘One By Two’ will be available at www.facebook.com/OneByTwoFilm from 31 January.