Indian media giant Viacom 18 is to launch its premium Hindi movie channel Rishtey Cineplex free-to-air in the UK.
The channel, set for launch on 29 September, is home to a wide-ranging library of Bollywood films as well as newly acquired titles including such favourites as ‘Bajirao Mastani’, ‘Airlift’, ‘Pyaar Ka Punchnama 2’, ‘Kapoor and Sons’, ‘Ki & Ka’ as well as upcoming films such as ‘Force 2’ and ‘Ae Dil Hai Mushkil’.
The channel will also launch in North America (US and Canada) in September.
“The Indian film industry has been growing in size, both in terms of reach and revenue, to have become the largest producer of movies in the world today”, said Sudhanshu Vats, Group CEO, Viacom18.
“Our cinema, led by Bollywood movies, continue to increase its pull with the Indian diaspora abroad. Rishtey CINEPLEX, Viacom18’s first premium Hindi movie channel, has curated an impressive repertoire of titles from across cinemas of India. It is our endeavour, as a future ready organization, to take Indian cinema, as a holistic entertainment package, to our loyal viewers in Europe and North America; allowing us to further strengthen our presence in the regions”, he added.
Rishtey CINEPLEX, in many ways, promises to be a one-of-a-kind channel with a host of properties like the Morning, Matinee, Prime-time and Weekend line-up consisting of impressive Hindi films and hot-selling South Indian dubbed content.
Along with films, the channel will showcase many interesting concepts including vignettes from various film festivals, behind-the-scenes trivia and coverage of exclusive Red Carpet extravaganzas amongst others.
Rishtey CINEPLEX will be available in Europe on Sky channel 797.