Pakistan’s TV regulator has fined ten private sector broadcasters for airing “excessive” Indian and foreign content, according to media reports.
More than Rs 10 million (£60,000) in fines were handed out to the channels by the Pakistan Electronic Media Regulatory Authority along with letters warning them to “desist from such practices in future”.
Indian programming, in particular Hindi-language soap operas, are wildly popular in Pakistan.
However, under current rules the country’s commercial TV channels can set aside just ten percent of their total programming for foreign-produced content with no more than sixty percent of that fraction dedicated to shows from India.
Among the channels that were fined were Hum TV, Oxygen TV , Play TV, Kohinoor Entertainment, TV One Entertainment, NTV Entertainment, GXM Entertainment and Jalwa Entertainment.