One of the world’s richest sportsmen has weighed into Europe’s refugee crisis with a novel new charity fundraising drive aimed at helping the thousands of desperate migrants.
British Tennis star Andy Murray – fifth in the all-time list of highest earning players – has offered to donate £50 to charity for every ace he hits until the end of this year.
The World No 3 hopes to bamboozle opponents and raise thousands of pounds for Unicef in the process.
Murray, 28, said he was inspired to help after seeing news images of the horrors endured by tens of thousands of refugees across Europe.
Murray said: “Having seen the images in recent weeks, I felt I had to do something to help the millions of children and their families who have been forced to flee their homes and had their lives turned upside down.
“I’ll get that little bit more satisfaction from each ace I hit knowing that it will be helping Unicef keep children safe.”
Murray hit a total of 64 aces during the recent US Open which would have raised £12,800.
The Scot is expected to take part in at least three more tournaments between now and the end of the year – the Rolex Masters in Shanghai; the BNP Paris Masters and the ATP World Tour Finals in London later this month.
On top of that, any aces he makes in the Davis Cup semi-final in Australia – and potentially the final – will also count.
The 2013 Wimbledon champion, who earned more than £15 million in endorsements and prize money in 2014, also called on his supporters to make their own donations to Unicef as part of the fundraising effort.
Murray, who will become a father later this year, said: “I’m asking my fans across the world to join with me to support Unicef’s vital work. Together we can help make a safer world for every child”.