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Tag Archives: &TV ,Zee TV,

#GEC: ‘&TV’ brings host of exciting new free-to-air programs to the UK

After years of dominating the paid-for South Asian TV landscape in Britain, Indian broadcast major Zee is expanding its remit in the UK this weekend with the launch of ‘&TV’, a free-to-air channel that promises an exciting line up of general entertainment fare.

It may be the newest entrant in the segment but it is testament to Zee’s clout that the channel roped in none other than superstar Shah Rukh Khan to front the channel’s flagship show ‘India Poochega – Sabse Shaana Kaun?’, an Indianized version of the international format ‘Who’s Asking?’

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