Sky TV has begun trials of its new #WatchOnSky, a new Twitter service that allows Sky customers to watch or record TV shows and movies by clicking icons contained within a TWeet.
Twitter users who see #WatchOnSky on Tweets from Sky can expand the Tweet and tap on an icon that directly links to Sky’s mobile TV service Sky Go to start watching the show.
Viewers can alternatively tape the Sky+ record button to remotely set their Sky+HD box to record.
#WatchOnSky becomes the first initiative by a British broadcaster which lets users access live TV and set recordings via their Twitter timeline.
The new service builds on the Sky Go and Sky+ apps that give Sky TV customers more control of their TV viewing.
The Sky+ app lets customers flick through hundreds of channels and record upcoming shows, as well as browse through thousands of hours of on demand TV and movies to download to their Sky+HD box.
Luke Bradley-Jones, Brand Director, TV Products, Sky said: “#WatchOnSky is another brilliantly simple way for our customers to find and watch the shows everyone is talking about. By simply clicking on a Tweet, customers can either instantly watch live TV or record shows for later. It’s all part of our commitment to make it even easier for our customers to discover great TV and make sure they never miss those virtual water cooler moments.”
#WatchOnSky will appear across Sky’s Twitter feeds including @SkyHD and @SkyAtlantic for key shows, sporting events and movies on Sky.